Business operations have changed over the past 8 years. Learning how to communicate what you do and how well you do it has become an even greater demand. The days where customers exercise patience while companies use trial and error approaches are long gone! With over 69% of all start up small businesses closing within two years of its launch, survival of the fitness can at times come down to communication of your value. As a company operating in this new economy, effectively communicating the Value Proposition must be a standard part of process & performance improvement.
So, does you company have Value Proposition? Better! Is your company communicating it well?
What is Value Proposition? It is the amount of Time, Risk, Change or Commitment your customer will have to Invest or Loose in order to purchase your services or products.
Make sure your company has a 4:4 Ratio when it comes to Creating & Communicating!
First Ratio: Create
1) Grab Attention
2) Spark Interest
3) Stimulate Desire
4) Create Action
Second Ratio: Communicate
1) Benefits
2) Performance/Function
3) Time Savings
4) Ease of Possession
Remember trial and error days are gone. So, be specific and strategic. Enjoy your success! Catch the next Business Development Bootcamp blog soon!
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Stay Fit For Business!
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