Monday, December 3, 2012

Tuesday, October 23, 2012

Avoiding the Pitfalls of Strategic Planning


Strategic Planning is one of the most important processes Micro-Businesses seem to Overlook and Under-Apply. The strategic plan not only assists in the daily decision making of what the business will do or not do; It also provides clear definitions of criteria, for which the business will follow in order to reinforce success.

One of the greatest reasons why Micro-Businesses overlook and under-apply strategic planning are because they forget to make it 1) Quick, 2) Simple and 3) Easy to Implement

During the Business Development BootCamps, each business owner learns first hand how to evaluate processes and make them more user friendly. Doing this, allows for greater attention to be placed on revenue producing & profitable activities. 

Creating the formalized road map moves the business from the planning phase to the action phase and presents as a great management tool for the organization. Regardless of the company being a 1 man/woman show or a 50 man/woman show, the plan must be in place if the business desires to minimize wasted Time, Energy, Resources and Money.

When companies begin to truly connect their Mission, which tells what they do, to their Vision, which tells how sustainable their mission will be, Effectiveness & Efficiency kicks in, while the feeling of being lost at sea begins to disappear............


There are Six (6) Core Pitfalls to Strategic Planning, Here's how to avoid them all!
1)  Don't ever rely on incomplete or inaccurate information. If you receive partial data don't make firm decisions based on that. STOP! Go find out what's missing and then move forward.

2) Don't ignore what you find... When investigation and research reveals information, don't try to go around it or ignore it. Refer back to the mission and vision of the company and why you're even planning for strategic growth.

3) Be realistic about the things you're planning for and accepting those things as the plan. Pay careful attention to the time frames and the efforts needed to make the plan work. The same holds true for plans with extensive time frames and over use of efforts. Minimize Waste on every side.

4) Stop Planning, Planning & Planning without actually putting the plan into Action! Action! Action! Often times Micro-Businesses find themselves wrapped up into the comfort zones of planning. For every individually listed task, there must be a specific course of action and evaluation criteria.
Remember the journey of 1000 miles starts with the very first step! So get to stepping!

5) Once you've listed all the things that need to be done and you've made specific individuals accountable for making it happen, make sure that the order of the actions are in proper sequence. If not, the strategic growth plan could be derailed. For example you can't Bake the Cake without Turning on the Oven...Do you see what I mean?

6) Don't duplicate and mimic another companies practices, policies and branding. Be unique, Be authentic, Be You! Emerging Micro-Entrepreneurs sometimes find themselves feeling alone and confused without any where to turn but their competitors website. Be very, very careful.

The best way to completely avoid number 6 is to ask yourself:
1) What is the purpose of my business
2) Where do I want and need my business to go
3) Which of my products and services have room for growth? = Future Ready
4) Am I clearly communicating all of the above?
5) Am I setting up my business to be a lasting company even when I'm gone? Ooohhh....OUCH!

I hope this blog has helped you to be more aware of how important Strategic Planning is to your success and how to be more aware of the common pitfalls. If you enjoyed it, please officially subscribe to the blog and share it with fellow business owners.

If you haven't experienced the Business BootCamp LIVE...You're missing something powerful! Check out the details on http://www.BusinessDevelopmentBootcamp.org ...If you register for the upcoming bootcamp, take advantage of this Professional Courtesy Savings code - BC2012Pro
Now Go Experience the Joys of   #OwningMyEdge

Friday, October 5, 2012

Is it Quality vs Quantity? Who Rules the 80/20?

In business, searching for that perfect thing can be easily flawed when the game of "Quality vs. Quantity" kicks in. In a society where the value of start-up businesses and independently owned businesses are gauged by the numbers of fans they have on social media, focusing on attracting and retaining only high quality and ideal clients becomes extremely difficult. Add this pressure to the other pressures of being a start-up or solo-entrepreneur and you find a perfect recipe for "Defeat"! 

According to the Fall 2012 survey done by Business Today, Micro-Businesses have the most challenging time Scaling Up to the Next Level because of limited resources, finances, capabilities and vision. Micro-Businesses have a difficult time defending their purpose and value against large companies with a team of 150 people and a fan based social network of 1 million.

The first thing Micro-Businesses need to remember is that they can't compete with large companies who have extensive budgets to market and hire. Leveraging the benefits of the new economy, new technology, new opportunities and less red tape, will need to be the biggest thing Micro-Businesses focus on. These are the principles that Live BootCamp attendees have been learning.
                                              
                                               http://www.BusinessDevelopmentBootcamp.org 

Now, Let's talk Quality vs Quantity! As a Micro-Business, you need consistent transactions to Fund, Fuel & Forward your company. There's no profitability in having 5,000 fans on any social networking platform, if none of them convert to business sales, interaction or referrals. Focusing on doing activities that convert to sales activity, is highly important as a small business owner. Doing anything else is a waste of time and leads you closer and closer to returning back to full-time employee status.

Focus, Focus, Focus on Quality......Not Quantity! 
Disregard the loud chatter of other non-business owners, non-purchasing fans and un-supportive associates. Learn to focus on the greatest few which falls under the 80/20 Rule. This rule has been proven time and time again. 80% of your revenue will come from 20% of your network.

When you're looking to build your social network for profitability, remember that you need followers in your local area and surrounding areas too! The sophistication of search engines, preset to the person's computer to their geographical area. Therefore, the first roster of businesses will be in that persons region. Also, as a Micro-Business owner you still need to get from behind your desk and out the doors, even if you're an online business. Competition is Fierce! You need to stay on top of your game.

Now! You're Armed with the Knowledge to Stay Fit For Business!

Apply this information & enjoy the results. Drop us your comment and remember to subscribe to the Blog before leaving so you don't miss out on the next one!

View details of the when & where for the next LIVE Business Bootcamp on http://www.BusinessDevelopmentBootcamp.org .... Secure your seat using this Professional Courtesy Savings Code #BC2012EF

Saturday, September 8, 2012

Ways to Assess Your Business for Stability

Business ownership has its ups and downs. Not only does it challenge your patience, your abilities and your confidence, it develops you as a person, personally and professionally. Through it all one of the key things to keep in mind is, if you're going to stay in business you must assess your company for stability.

Stability assessment should be a part of the quality control measures you implement. If you think just because you're a Solopreneur, Start up Company or a 4 person Business that you don't need quality control you're wrong! Whether you're company grosses millions in revenue or hundreds, evaluating and controlling quality is vital to your success.



Here are four (4) quick ways you can start or even improve on the ways you assess the stability of your business.

1) Marketing - Look at the current methods you use to market your company. Whether you do more online, offline, work of mouth, networking or speaking to market your business, evaluate and see if you're getting the maximum value out of your chosen methods. Having a strong and consistent blend of marketing activities is very important. Only relying one method to get the word out about who you are and what you do is not maximizing your value. Ideally each company, regardless of size or tenure should have at least three (3) consistent marketing activities they engage.

2) Touch Point - Touchpoint is taking a look at the actual way you communicate with your audience or audience of interest aka Target Market. Some people frown upon the term "Target Market" for whatever reason, but! opinions are opinions.....Anyway take a good look at the way you communicate with your audience. Are you speaking their language and offering solutions to their specific needs? Do you communicate with them in the right place and at the right time? How can you communicate with your audience more effectively and more efficiently. In this fast pace and constantly changing world, we are all bombarded with communication we want and don't want. All communication is ultimately asking you to make a decision about something. The brain never stops running!

3) Essential Movements - The Essential Movements takes a good hard look at your processes. Here you want to evaluate the daily and monthly operations of your business. Evaluate the way you process customers/clients through your company. Check on the use of your time and the use of your resources, internal and external. How can you deliver your products and services better without compromising quality or decreasing your profits? Do spend way more than you need to? Are there unaccounted for delays in the way things get done? It's time to start making some decisions. Keep it, Move it, Stop it or Start it....

4) Development - This is where you assess your companies ability to grow. Have you been in the same exact place year after year? Does your revenue & profit margin move up each year? Are you serving more qualified customers? When you think back to the original mission of your company, is everything lining up as it should? Evaluating growth is one of the most hardest or the most rewarding things to do. The revelation of what went wrong and went well very well becomes apparent reality. Every company regardless of size must have strategic growth plans. How and when will we as a company go to the next level? How do we know we have reached the overall growth goals of the company if we never plan for it?

Stabilizing your company starts with you the owner and leader. Know your Vision. Communicate it and Watch it come to fruition!.

As the Chief Visionary & Lead Strategist for the Business Development Bootcamp, I certainly hope this information has forced you to think very hard and make some decisions. Remember to leave us a comment, subscribe to the blog & share the information. Now, Let's Go Kick Some Business Butt!



Continued Prosperity, We'll see you at the next Live Business Development Bootcamp! Check schedules on www.BusinessDevelopmentBootcamp.org 
Also visit www.TheBizLynksCenter.com for additional great business resources......

Stay Connected on Twitter @VisionaryPPL  #BizCamp & Facebook @VisionaryPeople

Wednesday, August 29, 2012

Does my company have Value Proposition?

 

Business operations have changed over the past 8 years. Learning how to communicate what you do and how well you do it has become an even greater demand. The days where customers exercise patience while companies use trial and error approaches are long gone! With over 69% of all start up small businesses closing within two years of its launch, survival of the fitness can at times come down to communication of your value. As a company operating in this new economy, effectively communicating the Value Proposition must be a standard part of process & performance improvement.

So, does you company have Value Proposition?  Better! Is your company communicating it well?

What is Value Proposition? It is the amount of Time, Risk, Change or Commitment your customer will have to Invest or Loose in order to purchase your services or products.

Make sure your company has a 4:4 Ratio when it comes to Creating & Communicating!
First Ratio: Create
1) Grab Attention
2) Spark Interest
3) Stimulate Desire
4) Create Action

Second Ratio: Communicate
1) Benefits
2) Performance/Function
3) Time Savings
4) Ease of Possession

Remember trial and error days are gone. So, be specific and strategic. Enjoy your success! Catch the next Business Development Bootcamp blog soon! 

Don't forget to subscribe to our blog and visit www.BusinessDevelopmentBootcamp.org to see when the LIVE bootcamps will be in your city.

Stay Fit For Business!